In the home services industry, what your community thinks and says about you determines your success. So, a home services marketing agency should focus on nurturing and growing your customer base.
At gFour, our efforts are laser-focused on encouraging your community to become your customers. We nurture your current customer base, showing them how much you value them. These efforts transform them into Raving Fans who continue to hire you while referring you to their friends and family.
At gFour, we’re a home services marketing agency that understands the pressure to maximize every marketing dollar spent. With that mindset, we focus on your most lucrative marketing channel—your current customer base. By nurturing existing customer relationships, we keep your home services business at the top of their mind. That awareness creates repeat customers. Just ask a plumbing company we worked with that has 50% of its revenue from repeat business.
Like reviews, almost all satisfied customers are willing to refer your services to others. Yet, only 29% will. What’s missing is a clear incentive. That’s where offering a discount or gift card makes all the difference. gFour’s referral rewards programs are lower than typical customer acquisition costs and bring more of everything in. Our referral rewards program sees 40-60% conversion rates, and referred customers have a 16% higher lifetime value. That’s more customers, spending more.
Want a marketing team of 1,000 instead of 1? It’s possible with a gFour’s Referral Rewards Program.
How do you secure a massive increase in repeat customers? Through regular engagement. If you want customers to explore your other services or get routine maintenance, they need to know about those offerings first. Using proven methods like newsletters, direct mail, and emails, we put your home services business at their doorstep and fingertips.
Most marketing strategies end once the customer signs the contract and most home services businesses think the work’s done once the truck is loaded. But demonstrating appreciation for that customer shows you’re in a class above. They’ll think about your kind gesture whenever their eye catches your craftsmanship in their house. That’s what makes them call back.
Today, 7 in 10 customers won’t buy from a business with an average rating of less than three stars. In an industry where trust matters more, reviews are the clearest evidence you’re a reputable business. Nearly all customers shopping for residential services will investigate reviews across multiple sites like Google or Angi.
With our Online Review service, you can rest easy knowing that you and your sales reps aren’t hunting down customers for reviews.
gFour is a proven home services marketing agency that develops custom marketing playbooks tailor-made for you and your home services company. Nurture old leads and generate new ones for 1/3rd of the cost of doing it yourself!
Let's TalkFind answers to frequently asked questions about our company, product, or service.
Home services is a competitive industry that requires years to master. We learned the industry firsthand. Now, we’re dedicated to helping businesses like yours grow. That’s why we specialize in working with plumbing companies, HVAC, electrical services, pool and spa, septic systems, and general handyman services.
Pricing for gFour’s services is determined by a variety of factors, including the program and job volume. Our methodology is driven by a desire to maximize your ROI through the most valuable relationship marketing channels. Acquiring a new customer is at least five times more expensive than retaining existing customers. Plus, the marketing channels used to acquire new customers have dismal conversion rates of 2%. On the other hand, one of our companies saw an 80-90% conversion rate through customer nurturing at a fraction of the cost.
You can estimate how much it will cost using our pricing calculator.
We know how many hats you have to wear, so we designed our marketing services to be easy to implement and even easier to maintain. We require just a few hours of your time to customize the program to you. Once you decide to go with us, we can have your program up and running within roughly three weeks.
One of our favorites was Bak Brothers, Inc., a remodeling company that knew it needed a relationship with past customers but didn’t have a dedicated system. We implemented our premium program to nurture new and old customers. The result was a 50% increase in repeat business and revenue comprised of 20% referrals.
Or consider Fox and Sons, a plumbing, electrical, heating, and cooling company that wanted to keep in touch with customers but never seemed to have the time. Using our turnkey services, they increased repeat business from 10-15% to 25-29%. Their repeat and referral business is now on track for $6 million annually.
