Success in the home improvement industry relies heavily on what your community thinks and says about your services. To thrive, you need a home improvement marketing agency that knows how to build and nurture your customer base effectively.
At gFour, we specialize in helping your community become your most loyal customers. Our strategies focus on nurturing existing relationships and showing your customers how much you value them. This transforms them into Raving Fans who not only keep hiring you but also refer you to friends and family.
As a dedicated home improvement marketing agency, we understand the pressure to make every marketing dollar count. That’s why we focus on your most valuable asset—your current customers. By nurturing these relationships, we keep your business top of mind, driving repeat business and referrals. For example, one cabinet refacing company we worked with increased their referral sales by 50%.
Did you know that nearly all satisfied customers are willing to refer your services, yet only 29% actually do? The missing link is a clear incentive. That’s where gFour’s referral rewards program comes in. With conversion rates of 40-60%, our cost-effective referral incentives bring in high-value customers who spend 16% more on average.
Want a marketing team of 1,000 instead of 1? It’s possible with a gFour’s Referral Rewards Program.
Consistent communication is the key to creating repeat customers. Whether it’s newsletters, direct mail, or emails, keeping customers informed about your services ensures they think of you when they need help. Our proven methods ensure your home improvement business stays top of mind.
Most businesses stop marketing once a contract is signed, but demonstrating appreciation after the job is done sets you apart. Small gestures remind customers of your exceptional service, ensuring they think of you first for future projects.
In today’s world, 7 out of 10 customers won’t hire a company with less than a three-star rating. With most customers checking for reviews across multiple sites like Google or Angi before choosing a home improvement company, online reviews are vital to building trust. gFour makes it easy to collect and manage reviews, increasing your credibility and boosting your search engine rankings.
With our Online Review service, you can rest easy knowing that you and your sales reps aren’t hunting down customers for reviews.
gFour is a proven home improvement marketing agency that develops custom marketing playbooks tailor-made for you and your home improvement company. Nurture old leads and generate new ones for 1/3rd of the cost of doing it yourself!
Let's TalkFind answers to frequently asked questions about our company, product, or service.
Home improvement is a competitive industry that requires years to master, and we’ve learned the industry firsthand. Now, we specialize in working with businesses like yours, including remodelers, painters, roofers, and more.
The cost of gFour's services depends on several factors, such as the specific program and job volume. Our approach focuses on optimizing your ROI by leveraging the most effective relationship marketing channels. Retaining an existing customer is significantly more cost-efficient than acquiring a new one. Additionally, traditional marketing channels used for acquiring new customers often yield low conversion rates of around 2%. In contrast, one of our clients achieved an impressive 80-90% conversion rate through customer nurturing, all at a much lower cost.
You can estimate how much it will cost using our pricing calculator.
Our services are designed for simplicity. We require only a few hours of your time to customize your program, and then it’s up and running within three weeks.
Absolutely! One of our favorites was Bak Brothers, Inc., a remodeling company that knew it needed a relationship with past customers but didn’t have a dedicated system. We implemented our premium program to nurture new and old customers. The result was a 50% increase in repeat business and revenue comprised of 20% referrals.
Or consider Centurion Exteriors, a roofing, window, and door replacement company that wanted to increase customer outreach but didn’t have the time or resources. Using our turnkey services, they generated over $1 million in repeat and referral business last year. They are also ranking consistently at #1 in the Google 3-pack search results.
