Featuring Anissa Westfall, Chief Marketing Officer, Westfall Roofing
Westfall Roofing is a well-established, highly respected operator with a strong reputation for quality and professionalism across its markets.
The next question wasn’t how to generate more leads. It was how to:
At the same time, Westfall was paying close attention to how other top contractors were evolving. Not out of fear, but out of discipline.
They noticed a clear pattern. Companies investing in post-job experience, reputation, and long-term customer engagement were strengthening their position over time. That awareness created urgency, not to chase a trend, but to ensure Westfall continued operating at the standard they set for themselves.
What they needed wasn’t another manual initiative. It was a reliable system. One that could run consistently, regardless of internal bandwidth.
By partnering with gFour Marketing, Westfall implemented a customer engagement program designed to ensure every customer experience continues after the job is complete.
The program integrates seamlessly into Westfall’s existing workflow, allowing the team to deliver thoughtful follow-up without adding operational complexity.
As part of Westfall’s post-installation experience, customers receive a thoughtful thank-you package. A physical touchpoint that stands out in an increasingly digital world.
For a high-trust, high-consideration purchase like roofing, these moments matter. The gesture reinforces the positive experience customers just had and leaves them with something tangible tied to the Westfall brand.
Customers frequently respond directly, simply to express appreciation for the unexpected follow-up.
Beyond gifting, gFour supports ongoing follow-up that helps Westfall stay connected with customers well after the project is complete.
Rather than relying on one-off efforts or perfect internal execution, the program delivers steady, consistent touchpoints that reinforce goodwill and naturally support review and referral conversations.
From leadership’s perspective, this consistency is critical. Good intentions don’t scale. Systems do.
For Westfall, post-job engagement isn’t about extracting referrals. It’s about responsibility.
As Anissa Westfall explained:
“Once they’re our customer, once we’ve earned that trust, I don’t want them buying from anybody else. So what can I do to keep in touch with them and try to bring them value?”
That mindset shapes how Westfall approaches the entire customer lifecycle. Follow-up is treated not as a one-time task, but as an ongoing commitment to staying present, helpful, and relevant to customers long after installation day.
At gFour, this approach is called relationship marketing, a system designed to help contractors consistently engage past customers and turn great experiences into reviews, referrals, and repeat business.
For Westfall, relationship marketing isn’t a separate initiative. It’s embedded into how they operate.
For Westfall, the impact of post-job engagement is clear and observable. It acts as a complementary force alongside existing marketing efforts, strengthening results through consistency over time.
From leadership’s perspective:
While no single touchpoint tells the full story, the value of staying connected to happy customers, consistently and thoughtfully, is unmistakable.
In theory, many companies want to follow up with customers consistently. In practice, execution often breaks down.
For Westfall, the advantage of working with gFour comes down to reliability.
With a done-for-you system in place:
This allows the team to focus on delivering great work, knowing the post-job experience is handled.
Westfall Roofing’s approach reflects a reality most established contractors reach. At a certain scale, consistent post-job engagement isn’t optional. It’s expected.
Growth isn’t just about generating demand. It’s about honoring the customers you already have.
By pairing strong core marketing with a consistent post-job engagement system, what gFour calls relationship marketing, Westfall has built a customer experience that extends far beyond installation day.
The result is a brand that stays present, trusted, and top of mind without adding complexity or strain to internal teams.
Westfall’s approach reflects a broader pattern gFour sees across mature contractors, including Zintex Remodeling Group, where consistent post-job engagement becomes a core driver of long-term growth.
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