Google Search Click Report: June 2024

3 minutes


A recent study on what drives clicks following a Google search provides valuable insight into what should be prioritized in contractors’ marketing efforts.

What’s in the Report?




Key Findings:

Click-Through Heatmap Displays Importance of Local Pack & Organic

“Local Pack” Results
“Organic” Results

gFour Insights

Reason for Click by SERP Type

gFour Insights

For Organic and Local Pack, Customers Look for Lists and Reviews

Local Pack: Why Choose That Link?

gFour Insights

Organic: Why Choose That Link

gFour Insights

Source: Local Services Ads Click Study by brightlocal

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