Back in 2009, gFour was founded on one simple belief: your customer relationships are your most valuable asset. Not just for one transaction, but for a lifetime of referrals, repeat business, and trust.
At the gFour Ignite 2025 webinar, we unveiled the biggest leap forward in our history—four major updates designed to help home improvement contractors deepen customer relationships, automate marketing, and generate more referrals than ever before. This includes the introduction of AI agents that will revolutionize how you manage reviews, generate referrals, and dominate search results.
🎯 TL;DR: What Was Announced
✨New Gifting Options – Stickers, magnets, and tumblers to stay top of mind
✨Referral Enhancements – Digital payouts, website widget, text campaigns (48% CTR)
✨Review Enhancements – Negative review removal, automated replies, AI-powered tools
✨AI Agents – Revolutionary agents that dominate ChatGPT & Google AI search, generate more reviews, and respond automatically
✨Bonus: Radius Marketing (beta) + Commercial Product (Q1 2026)
💡 Most features available NOW at no additional cost to current clients. Contact your relationship manager to activate.
Stickers & Magnets
Long-lasting brand visibility that’s actually useful. Westfall Roofing created custom stickers for electrical boxes showing roof installation date, shingle manufacturer, and color—information homeowners reference for years. Fully customizable to your brand with different shapes, sizes, and colors.
Tumblers (Q1 2026)
Your brand on the go. Durable, practical, and visible everywhere—at sports games, in cars, at coffee shops. Coming Q1 2026, fully customized to your branding.
Why It Matters: More ways to wow customers and keep your company top of mind when they’re ready to refer you or need more work done.
Install a sleek referral form directly on your website. When customers submit referrals, we direct that traffic straight to your site where they can explore your full line of services, creating a seamless experience. Customizable button colors to match your brand.
48% click-through rate. Text messages work alongside your mailers and emails, reaching customers on their phones with mobile-friendly referral forms. Fully customizable messaging and timing. Perfect for one-off campaigns like “double your reward this month.”
The Goal: Build a steady stream of referral leads that grow over time. gFour clients who commit to the program see referrals become an increasingly significant source of business year after year.
Available Now: All three enhancements at no additional cost to current gFour subscriptions.
82% of homeowners seek out negative reviews before hiring. One unfair review can cost you thousands.
Three ways to respond without the time investment:
Track who’s asking for reviews, getting mentioned by name, and generating the best feedback. Build incentives and KPIs around wins to keep your team engaged.
The Reality: Homeowners are asking ChatGPT and Google’s AI who to hire. If you’re not optimized for AI search engines, you’re invisible to a growing segment of customers.
gFour is introducing AI agents—intelligent systems that work autonomously to manage your reputation, generate reviews, and dominate search results while you focus on running your business.
Optimized for Answer Engine Optimization (AEO)—helping you become the answer when AI systems recommend contractors. Updates automatically with new reviews. Contact your relationship manager to activate today.
The Bottom Line: These AI agents get you found and help you grow with less effort from your team. They work autonomously, learn from your business, and continuously optimize your reputation management strategy.
Target specific neighborhoods where you’re already working using Every Door Direct Mail (EDDM). Two message tracks:
Leverage your local reputation to generate leads in areas that already know you. gFour handles content, design, printing, and fulfillment.
Extend relationship marketing to commercial clients: general contractors, architects, project managers, building managers, and HOAs. Same proven system, tailored for commercial repeat and referral business. Beta clients accepted Q1 2026.
Ready to ignite your growth? Get in touch with gFour today.
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