Don’t wait for leads to dry up in the off-season. The relationship marketing systems you build during peak season are what weatherproof your lead pipeline. By the end of this
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Run the real numbers on your repeat and referral revenue. See what contractors across sub-industries with varying ticket sizes and job volumes leave on the table. Most contractors aim to
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4 Proven Relationship Marketing Strategies At gFour Marketing, we know what works for lead conversion from existing customers in the home improvement industry. We’ve compiled 4 proven relationship marketing strategies
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If You Want It Done Right… They say, “If you want something done right, do it yourself.” That’s where many teams land when it comes to relationship marketing: Manually sending
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The story that happens too often Picture this. It’s the start of the year. Somewhere in America, in a back office. An excited owner stacks boxes into a closet —
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At a recent Coffee Conversations episode on Roofer’s Coffee Shop, two home improvement leaders — Anissa Westfall, Director of Marketing at Westfall Roofing, and Patrick Readyhough, Owner of Pond Roofing
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One job can spark five more You spend thousands to land the right lead. A homeowner sees your ad in February, books in March, wraps in April. The crew does
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Money on the Street The roof is done, the customer’s thrilled, the sign is still in the yard. You move on. But six months later, the neighbor hires your competitor.
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If the idea of launching your own HVAC email marketing strategy doesn’t exactly sound appealing to you, you’re not alone. We all know how terrible a lot of email strategies
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Most companies are familiar with the “standard” marketing strategies: Local SEO campaigns, display ads, social media marketing, even direct mail strategies. There’s no single way to engage and nurture customers
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