Referrals are one of the best ways to grow a business. They give you access to trust-driven connections that drive higher conversions than almost any other marketing strategy. In fact,
Read MoreReferred customers are more likely to convert than the people you attract through other marketing strategies. In fact, referred customers are 18% more loyal than other customers. They’re also four
Read MoreWant to turn your existing happy roofing customers into a lead generation goldmine? A roofing referral program could be the answer. In every industry, referrals help companies to earn loyalty,
Read MoreThe home services market is thriving. In the US alone, the market is worth a whopping $506 billion. In recent years, consumers have begun to invest more time and money
Read MoreWant more leads, sales, and revenue for your contracting business? Then you need the right contractor marketing strategy. Most contractors already know that regular, creative promotion is the key to
Read MoreAs an HVAC business owner, your busy periods are often determined by external factors outside of your control, like the weather and seasonal climate. That’s why it’s critical to proactively
Read MoreWhen you’re running a home improvement business, thanking your customers is a top priority. After all, these homeowners are spending thousands of their hard-earned dollars with you, so you want
Read MoreWith constantly rising lead costs, roofing companies are shelling out hundreds of dollars to buy roofing leads in today’s market. And that’s just to get the lead! There’s often no
Read MoreUnlock the Power of CRM Integration for Repeat Business, Referral Business, and Lead Generation In the competitive world of home improvement, staying ahead means not just winning new customers but
Read MoregFour Marketing represents many leaders in exterior home improvement, and we’re excited to share some of the latest trends home owners might be considering or that our clients can suggest
Read MoreOverview A recent study on what drives clicks following a Google search provides valuable insight into what should be prioritized in contractors’ marketing efforts. What’s in the Report? Purpose: This
Read MorePete Dabbelt, VP of Sales and Marketing at gFour Marketing, recently joined Rich Harshaw on the Level 10 Contractor Podcast. They had a great conversation about why showing appreciation to
Read MoreAre you a contractor looking to enhance your customer relationships and boost your business? Dustin Kirby, Director of Business Development at gFour Marketing, recently shared invaluable insights on how contractors
Read MoreIn today's digital age, online reviews have become a critical factor in the success of home improvement and home services contractors.
Read MoreOne of the most significant jumps we’ve ever seen in any business was when they started implementing a Customer Appreciation System.
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