Direct mail vs email marketing, which strategy is really going to help you capture, engage, and retain the most customers? The simple answer: it depends. There’s no single way to
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If you’re running a home improvement or home services company, you already know how competitive the market really is. It’s not just about grabbing the attention of local customers –
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A strong reputation isn’t just about gaining and maintaining your company’s credibility. Your rep can also be an extremely powerful marketing tool. Think of it this way, every five-star review,
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Constant, high-quality marketing is a must-have for any small business, particularly in the home improvement or home services market, where you’re constantly fighting to source new leads. But planning, running,
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In an environment as fast-paced and dynamic as the home services industry, it takes a lot of work to not only consistently stand out – but convince your target audience
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So, you’ve decided to launch a referral program, to start driving more qualified, valuable leads straight to your business. That’s fantastic! At gFour Marketing, we’ve seen first-hand just how effective
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Referrals are the not so secret weapon virtually any company can use to accelerate business growth. They’re powerful, cost-effective, and driven by trust. Look at it this way, most consumers
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Referrals are one of the best ways to grow a business. They give you access to trust-driven connections that drive higher conversions than almost any other marketing strategy. In fact,
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Referred customers are more likely to convert than the people you attract through other marketing strategies. In fact, referred customers are 18% more loyal than other customers. They’re also four
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Want to turn your existing happy roofing customers into a lead generation goldmine? A roofing referral program could be the answer. In every industry, referrals help companies to earn loyalty,
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The home services market is thriving. In the US alone, the market is worth a whopping $506 billion. In recent years, consumers have begun to invest more time and money
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Want more leads, sales, and revenue for your contracting business? Then you need the right contractor marketing strategy. Most contractors already know that regular, creative promotion is the key to
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As an HVAC business owner, your busy periods are often determined by external factors outside of your control, like the weather and seasonal climate. That’s why it’s critical to proactively
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When you’re running a home improvement business, thanking your customers is a top priority. After all, these homeowners are spending thousands of their hard-earned dollars with you, so you want
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With constantly rising lead costs, roofing companies are shelling out hundreds of dollars to buy roofing leads in today’s market. And that’s just to get the lead! There’s often no
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