They say, “If you want something done right, do it yourself.”
That’s where many teams land when it comes to relationship marketing:
But DIY usually means hit-or-miss. Some homeowners get the thank-you; others don’t. Reviews slip through the cracks. Referrals get left on the table. And reputation suffers.
The truth? If you want it done right every time, you hire the experts.
The question is: how do you know you’re trusting the right experts?
Here’s how gFour delivers a customer experience built to protect your reputation — and grow it.
Consistency matters. Before gFour, contractors told us:
That inconsistency shows up in your results — fewer reviews, missed referrals, and an uneven homeowner experience.
With gFour, that never happens. Every homeowner gets the right touch at the right time — every job, every year. We deliver at scale: serving 200+ contractors, shipping thousands of thank-you gifts and mailers, and sending hundreds of thousands of emails each month.
Running a business is already demanding. We keep your lift minimal:
The time commitment: ~45 minutes a week during onboarding, then 30–45 minutes each quarter. Our team does the heavy lifting.
Who’s at the table: usually a marketing lead and the owner. No marketing role? A sales manager or admin can step in.
Homeowners never see gFour’s name. Every thank-you, review request, and referral invite carries:
During onboarding, we collect the assets we need from you. From there, our team handles every detail. If you rebrand, we update everything.
To your homeowners, it always feels like it came directly from you. To you, it’s a secret weapon.
This isn’t a quick-hit marketing play. It’s a long-term system designed to keep your customers engaged for years.
At the same time, we don’t leave you waiting. We have playbooks to unlock early wins in the first 60–90 days:
Here’s what that looks like in the real world:
The result: contractors often see ROI-positive results by Month 3, while the program continues to build momentum month after month. Many of our clients have been with us for over a decade — because the system keeps paying dividends year after year.
Contractors stay because they see measurable ROI and trust the way their homeowners are treated
The numbers back up the stories: consistency, care, and results keep contractors with gFour year after year.
The gFour system runs on smart tech — but its real strength is the team behind it. You get people fully invested in your success. One of our core values is “We Wow.” That means we’re always looking for new, personal ways to wow you as our client — and wow your homeowners on your behalf.
These aren’t exceptions; they’re how we operate. Your wins are our wins, and our team goes above and beyond to make sure your homeowners feel cared for and connected to your brand. That’s why contractors trust us with their most valuable asset: their reputation.
Stay updated with our latest Blog Posts
If You Want It Done Right… They say, “If you want something done right, do it yourself.” That’s where many teams land when it comes to relationship marketing: Manually sending
Read More
The story that happens too often Picture this. It’s the start of the year. Somewhere in America, in a back office. An excited owner stacks boxes into a closet —
Read More
At a recent Coffee Conversations episode on Roofer’s Coffee Shop, two home improvement leaders — Anissa Westfall, Director of Marketing at Westfall Roofing, and Patrick Readyhough, Owner of Pond Roofing
Read MoreSchedule an appointment or consultation with us today to get started.
Book an Appointment